Buyer contact rate, response time and buyer dissatisfaction now feed the AHR score for FBM sellers. Underperformance cannot suspend you on its own.
From 2026-07-10 sellers enrolled in FBM can earn points toward the Account Health Rating through Buyer Contact Rate, Average Contact Response Time and Buyer Dissatisfaction Rate. Amazon states it will not restrict selling privileges because of below-average performance on these metrics.
FBM sellers enrolled in Account Health Rating.
Nothing is required. It is an upside-only signal: good service buys back AHR headroom that a policy strike would otherwise consume.
Source: Changes to programme policies (EU) · last verified 2026-10-31
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