The separate seller-performance filter for the Buy Box is gone. Selection still weighs price, delivery speed and performance.
On 2026-07-20 Amazon removed the seller eligibility requirements for the Featured Offer for EU and UK sellers. How the offer is selected is unchanged: Amazon continues to evaluate offers on price, delivery speed and performance.
EU and UK sellers.
Nothing to change. It removes one hidden disqualifier, so a previously ineligible account may now win the Buy Box on the same inputs.
Source: Changes to programme policies (EU) · last verified 2026-10-31
Paste a listing export and this page's rule, and the other 18 in the register, are tested against every SKU. Nothing is uploaded; it runs in the browser.
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