A field that did not exist before July. Empty on almost every listing, and the only place the words you removed from your title can legally go.
Amazon introduced the Item highlights attribute with a 125-character limit, including spaces. Combined with the 75-character title the total is 200 characters for describing the product.
Same scope as the title change: all product types except media, all stores except EG, SA, TR, AE.
Fill it. A listing that passes the 75-character title limit with an empty Item highlights field has thrown away 125 characters of searchable text.
Source: Changes to programme policies · last verified 2026-10-31
Paste a listing export and this page's rule, and the other 18 in the register, are tested against every SKU. Nothing is uploaded; it runs in the browser.
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